Many retailers are in a state of waiting to cut costs due to the impact of inflation.
In considering how to run the site with a small number of people, it is expected that the use of generated AI will increase in "customer interface × area with large cost impact".
Already at JINS stores, AI-equipped tablets are helping to make purchasing decisions by determining the degree of fit of glasses. In the future, chatbots utilizing LLM such as GPT will play this role.
In addition, some companies use a few percent of their total sales for sales promotion advertisements centered on "flyers", but if the creative creation of flyers is automated by generative AI, it will lead to cost reduction.
It is conceivable to generate semi-personalized flyers for each customer, and the future will come when leaflets with different points appeal to each target will be distributed.
It is expected that the need for data analyst and digital marketing skill sets will increase closer to the field.